Investigating Public Perception of Journalistic Integrity in Wukari Local Government Area, Taraba State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Journalistic integrity is a cornerstone of credible media, ensuring that news reporting is accurate, fair, and unbiased. In Wukari Local Government Area, Taraba State, the perception of journalistic integrity significantly influences public trust in media organizations. Factors such as ethical lapses, sensationalism, and political affiliations of journalists and media houses often shape public opinion on journalistic integrity. In recent years, concerns about misinformation, biased reporting, and unethical practices have prompted debates on the role of journalists in upholding professional standards. Scholars emphasize that journalistic integrity is vital for fostering transparency, accountability, and democratic participation (Ibrahim & Okafor, 2024; Yusuf, 2023). This study examines public perceptions of journalistic integrity in Wukari, highlighting its implications for media credibility and public trust.
1.2 Statement of the Problem
Despite the critical role of journalistic integrity in shaping public opinion, media organizations in Wukari face challenges such as ethical breaches, political interference, and declining public trust. These issues undermine the credibility of the media and hinder its ability to serve as an objective information source. While previous studies have explored journalistic ethics broadly, limited attention has been given to localized perceptions of integrity in Wukari (Abdullahi & Musa, 2023; Bello, 2024). This study addresses this gap by investigating how the public perceives journalistic integrity and its impact on media trustworthiness.
1.3 Objectives of the Study
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To assess public perception of journalistic integrity in Wukari.
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To identify factors influencing perceptions of journalistic integrity.
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To propose strategies for enhancing journalistic integrity and public trust.
1.4 Research Questions
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What are public perceptions of journalistic integrity in Wukari?
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What factors influence these perceptions?
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How can journalistic integrity be enhanced to improve public trust?
1.5 Research Hypothesis
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Public perception of journalistic integrity significantly affects media trustworthiness in Wukari.
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Ethical lapses negatively influence perceptions of journalistic integrity in Wukari.
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Strategies promoting transparency and accountability can enhance journalistic integrity.
1.6 Significance of the Study
This study is significant as it provides insights into public perceptions of journalistic integrity in Wukari, highlighting the relationship between ethical practices and media credibility. The findings will benefit media practitioners, regulators, and scholars by offering strategies to enhance journalistic integrity and build public trust.
1.7 Scope and Limitations of the Study
The study focuses on public perceptions of journalistic integrity in Wukari Local Government Area, examining the experiences and opinions of residents and media stakeholders within the area.
1.8 Operational Definition of Terms
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Journalistic Integrity: The adherence to ethical principles such as accuracy, fairness, and impartiality in reporting.
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Public Perception: The collective opinion or attitude of the public toward a specific subject.
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Media Credibility: The degree to which media organizations are trusted as accurate and reliable sources of information.
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